About HSTRY

HSTRY isn't just a brand – it’s the result of years of brainstorming, late night ideas, lessons learnt the hard way, and a deep love for sports and their greatest moments.

We believe in celebrating history through style – letting people wear their memories, honour their heroes, and feel a part of something bigger.

Whether you're an athlete, a fan or just someone who loves powerful stories, HSTRY is for you.

We've always dreamed of building our own brand. Like many people, we had our share of failed attempts – but those failures taught us everything.

The one idea we always circled back to was clothing. Why? Because it's where our 2 biggest passions meet: sports & fashion.

Our journey began in an unexpected place – an Xbox Live party chat about 16 years ago, where we reconnected from high school in Kingswinford.

From mutual friends to founders, we built a friendship grounded in shared values, big dreams and endless conversations about building something meaningful.

Welcome to HSTRY